As the aesthetics sector continues to thrive in popularity in Malaysia, more local men are turning to cosmetic procedures to enhance their self-esteem and employability. With the rising interest in non-invasive treatments like body contouring and laser therapies, this shift marks a new era of male self-care.
Men are actively seeking sophisticated, natural-looking results, from advanced skincare to subtle enhancements. Facilities offering specialized services and male-focused products are well-positioned to thrive as the aesthetics market is expected to expand up to 10 percent in the coming years.
Hence, let’s explore men’s specific cosmetic needs nowadays and what should be done to attract and retain this blooming customer base.
A Clearer Insight
More men in Malaysia are embracing aesthetic procedures and leaving behind the stereotype that these practices are only for women as a result of changing masculinity. A greater emphasis on confidence and self-care is driving this change. For many men nowadays, a young and active appearance is viewed as a professional advantage, enhancing their employability in a competitive market.
Compared to earlier generations, who have more conventional ideas of manliness, younger men are more receptive to non-invasive procedures and personal grooming. An increased ease in self-expression is the driving force behind this demand, thanks to male influencers and celebrities on social media sites who publicly showcase their aesthetic preferences. As a result, surgeries like fillers have become more commonplace and are now part of a modern man’s daily routine.
This evolution signifies a broader societal change, redefining what it means to be a modern man in Malaysia.
Looking for a Remedy
Since Malaysia is internationally famous for its trustworthy and experienced aesthetic practitioners, finding men’s aesthetic treatments is never an issue. These days, local men have seamless access to a variety of procedures to help them enjoy a more youthful, masculine, and defined appearance. Both bodily and facial issues can be addressed via credible methods, many of which are minimally- or non-invasive and require little recovery time.
Popular treatments include, for example:
- Dermal Filler: It is commonly used to treat aging symptoms. In general, dermal fillers can restore lost face volume and define a stronger jawline – a highly desired male trait.
- Hair Restoration: Procedures like platelet-rich plasma (PRP) therapy are widely used to promote hair development. For those looking for a permanent cure to unwanted body hair, laser hair removal is another popular option.
- Laser and Chemical Peel: They are normally designed to further enhance skin tone and texture. Additionally, they can also be utilised to treat pigmentation, UV damage, and acne scars, leaving skin cleaner and more glowing.
All the Right Substances
Men in this country are approaching their daily routines more thoroughly thanks to the growing awareness of skincare. They are willing to spend more money to keep their skin radiant and in good shape.
In 2019 alone, the e-commerce market size for men’s grooming products in Malaysia was valued at RM 1 billion. One major factor contributing to this scenario is the commercialisation of niche products aimed at male consumers.
Popular male aesthetic products include:
- Facial Cleansers/Scrubs: These items continue to be essential, but some prefer products with more than just basic cleansing features. To withstand Malaysia’s humid atmosphere, many best-selling choices now offer deep-pore cleaning, oil control, or even a cooling sensation.
- Moisturisers/Anti-Ageing Creams: Men are increasingly concerned with looking younger; thus, moisturisers are a daily must. There is an increase in demand for anti-ageing products such as serums and creams that minimise wrinkles and fine lines.
- Sunscreens: Many males now prefer wearing sunscreens due to growing awareness of ultraviolet (UV) exposure and its connection to early ageing. Products with a lightweight, non-greasy composition and a high sun protection factor (SPF) are especially well-received.
Strategies for Clinics
To attract and connect with male consumers, it is essential to adopt a male-focused strategy. Here are several brilliant tips clinics may use to achieve such a goal:
- Friendly Environment: Create a male-friendly space – from the waiting area to the consultation rooms – to make men feel at ease and welcomed. Try to minimise excessively feminine décor in favour of a more contemporary, gender-neutral, or masculine style.
- Specific Marketing: The main focus should be on the benefits that appeal to male customers. Employ words that emphasise “performance,” “confidence,” “professionalism,” and “efficiency,” as opposed to “beauty” or “glamour.” This presents the treatments as a worthy investment in one’s own development.
- Uphold Confidentiality: Offer discreet, private consultations to address specific issues. Customise packages and action plans to cater to men’s particular needs while explaining the benefits and aftercare of each treatment.
Summary
Needless to say, male aesthetics in Malaysia are experiencing a cultural shift, with more men embracing self-care and cosmetic treatments to boost confidence and success. This growing market offers innovative, non-invasive solutions tailored to men’s specific needs, from refreshed appearances to natural results with minimal downtime.
Clinics that understand these preferences are well-positioned to succeed. As wellness and appearance become ongoing priorities, the rise of male-focused aesthetics creates exciting opportunities for providers and helps men navigate their aesthetic journey with ease and confidence.
Want to transform your patients’ lives with the best men’s skincare Malaysia has to offer? PharmaDepot has got you covered! Simply contact us at info@pharmadepot.my to find out more.